Food Truck Festivals recently have become a popular culture in America due to unique dining experience. They are not famous only for their national and international cultural cuisine and innovative dishes but they also offer economical deals as compare to traditional restaurants; Chicago Food Truck Festival is a testament to this growing culture. The city of Chicago embraced this food truck trend despite the regulatory challenges and local restaurants’ concerns. Organizers convinced local authorities and business community to accept this event as a promotion of business where local vendor can attract new customers. They worked hard, and transformed this opportunity of food truck festival into a thriving platform to showcase food offerings.
Chicago Food Truck Festival emerged from grassroots efforts, however, innovative trends, such as themed events, live music and entertainments, and community involvement played a vital role to develop it in large size and scope. Its diverse culinary art and lively atmosphere attracts sizeable attendees from the region, and it became a beloved tradition eagerly anticipated by families and friends, foodies and visitors alike. Using this lucrative opportunity, vendors generate significant revenue and reach to thousands of potential customers in a single day to build loyalty. Chicago Food Truck Festival also offers hands-on activities, such as eating competition, face painting, balloon twisting, and entertainment for children and families throughout the day. With the enjoyment, these fun and energetic activities socialize participants with other attendees.
According to the Facebook page of the organizers, this festival engaged over 55 gourmet food trucks and 50,000 foodies over two days for food and fun. This page was created in February 20, 2014, and has 35 thousands followers.
Few comments:
Are we doing this?
I’m with it.
2nd follower commented on a food picture:
It hard trying to find the poppy seed buns.
3rd follower commented
Hey friends! Just wanted to share this with you. These food trucks are phenomenal! If you’re looking for a good lunch, go to them! We drive from Palm Bay up there or to Canaveral groves on Fridays just for lunch or dinner, it’s worth it.
